As mentioned earlier, in order to bet on the right direction for the development of the school, you need to take into account many factors. One of them is a detailed analysis of the market, which includes not only finding an answer to the question of whether opening a school in your area will be profitable and, in principle, in demand, but also determining the future orientation of the school (a choice of a humanitarian or technical direction, with in-depth study individual disciplines). However, the very first venture when deciding to open your own private school is to define a niche.

It’s no secret that often parents with high incomes send their children to private, non-state educational institutions. Here everyone has their own motives: some dream of giving the child good knowledge, others focus more on the conditions of the child’s education, it is important for them that they are comfortable. But all of them are guided by the following factors when choosing an educational institution:

• The level of qualifications of teachers. There are all kinds of competitions, courses and the like in the country, where each teacher can show his professional level. So the fact that employees have diplomas of completing courses, special merit, and so on will be a good factor, which, in certain situations, can even become decisive;
• The reputation of the school in the city, the availability of a license, reviews of the school – all this, you can be sure, is carefully examined by meticulous parents, who are guided by a completely understandable desire to give their child all the best;
• The number of students in one class;
• Material equipment of the institution. Minimum requirements, such as the furnishing of classrooms, must be met a priori. And related indicators, such as the equipment of the chemistry and biology classroom, which involves the purchase of specialized equipment, projectors, computers for computer science classes, and, ultimately, the setting of the gym, also influence the decision of parents to pay for tuition.