NCSF Launches Television Ad to Educate City Parents on Public Charter Schools
As part of ongoing public awareness campaign, NCSF’s new 30-second TV ad highlights accessibility of tuition-free, public charter school sector for all Newark families and students.
Newark, N.J.—February 25, 2014—The Newark Charter School Fund (NCSF), a non-profit organization that makes grants to support the quality growth and sustainability of Newark’s public charter school sector, today unveiled a 30-second television ad that highlights charters as tuition-free, public schools that are open to all students. The ad, which will air in Newark on 10 cable stations for 10 weeks beginning today, illustrates how charters are part of the high-quality public school options in Newark that prepare students for college and a successful career.
“Charters are tuition-free, public schools that are open to all children, regardless of past academic performance or special needs,” said Mashea Ashton, CEO of NCSF. “This new television ad takes that information to families right in their homes. We’re sending a clear message about what charter schools are and the important role they play in ensuring every child in Newark has access to a high-quality education that prepares them for college and a career.”
The television ad is part of a $100,000 awareness campaign that began February 3 and will run through the spring with newspaper ads, bus ads and billboards. The ad features Marshae’ Newkirk, school director of Roseville Community Charter School, as well as a charter school parent, student and alumna, sharing from their personal experiences in Newark’s public charter school sector.
In a survey of Newark residents conducted last year, nearly half of respondents incorrectly characterized charter schools as private schools. NCSF’s goal for the campaign is to inform and raise awareness among Newark residents of the mission and accessibility of the city’s public charter schools, as well as the sector’s partnership with the district to ensure that every child has access to a great public school.
About Newark Charter School Fund
Established in April of 2008, the Newark Charter School Fund (NCSF) works to develop and support high quality charter schools in Newark, and is dedicated to create a thriving public school system that prepares all Newark public school students for college and career. NCSF fulfills its mission by advocating for high‐impact education policy changes, making grants to improve the effectiveness of local charter schools, and by providing support for new startup charter schools. NCSF is embarking on the next phase of its development with the goal of expanding the number and quality of charter school seats, while promoting a strong partnership between charter and district schools.